international treasury management webinar Wells Fargo, 2015

This project was a three-part webinar campaign which consisted of series of emails and landing pages.

Wells Fargo International Treasury Management webinar's registration page on a laptop and an invitation email on a phone

We decided to start with the email design in order to define the overall visual style. I prepared three concepts:

  1. Similar to other webinar emails we were using at the time
  2. More conceptual with some 3-D elements
  3. A fresher style (at the time) with full-width photography, overlays, and dark-gray/orange color scheme — this one was the winner.
Concept one
Concept one - three emails
Concept two
Concept two - three emails
Concept three — the winning one
Concept three - three emails

Once the concept was finalized, I developed emails and landing pages for the part one of the webinar, which were later replicated for parts two and three, and setup them in Eloqua to be dispatched at the assigned dates/times and to collect registration data.

Emails for the part one of the webinar
Emails for the part one of the webinar
Landing pages for the part one of the webinar: Registration page in full and mobile view, and Webinar Replay page
Landing pages for the part one of the webinar
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© 2020 Galina Pasternak